Get to know your Customer Day – January 17th

(Google Image)

By Terry Orr

Last July, I wrote my first article on this subject – background information, different personal styles, and good examples of successful business people.  Today we will share how others incorporate knowing their customers into their business.

(Google Image)

Salesopedia suggests: How well do you know your customers? Sure you’re good at filling out the contact information on an application or completing the customer data on your CRM system, but to you really know your customers? Do they follow sports, if so which sport? Are they Steelers or Patriots fans? Do they enjoy theater, opera, or do they love jazz?

(Google Image)

A happy customer is one that will spend, spend, and spend!  While specific days this year are designated as Get to Know Your Customers Day – January 17, April 18, July 18 and October 17 – you should take time each day to know your customer throughout the year. You can gain valuable insight into theirs and your business and strengthen profitable business relationships.  Customers are the backbone (and reason) for all businesses.  Without a healthy clientele, there would be no business.  Take the time to know who come to your establishment on this day and every day.

(Google Image)

‘Actions speak louder than words!’  We have all heard this old expression and it is as important today as it was a hundred years ago. The foundations of any good relationship are based upon these key tenets: Honesty, Respect, Integrity, and Trust!

(Google Image)

In closing, please visit The Dogs Bakery blog site – an excellent example of knowing your customer and letting them know how important and special they are.

Three Dog Bakery

References and Links:

http://blog.salesopedia.com/?p=271

http://threedogblog.com/office-personalities/get-to-know-your-customer-day/

Get to Know Your Customer Day

(Google Image) 

By Terry Orr

Growing up in the Midwest years ago helped me establish a solid foundation as an adult and businessman.  In addition of knowing our customers, in most instances they were also our friends.  You knew their families, church they attended, what they enjoyed doing and important dates in their lives.

When I started my second career as a consultant after retiring from the Navy, I was very fortunate to meet fellas who own his business in San Jose California – Jerry.  He maintained a very nice record of all his business acquaintances that included: name, business and home contact information; birthdays and anniversaries; name of spouse; children and their birthdays; what type of food, wine; drinks, and favorite restaurants; sports and other entertainment information.  In addition, he kept track of when the talked, met, corresponded and the jest of those events.  He also sent personal greeting cards and notes.

(Google Image) 

My brother Dwight sends personal notes to his customers on a regular basis – frequently with a copy of a news article that the two had discussed recently.  This is an excellent example of knowing your customer and taking the extra step.

(Google Image) 

From my perspective, both in business and personal, each and every acquaintance I make are considered life-long relationships.  Why?  The vast majority of these people keep reappearing in my life.  So from the get go, I consider each person someone I will know forever.