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By Terry Orr
Last July, I wrote my first article on this subject –
background information, different personal styles, and good examples of
successful business people. Today we
will share how others incorporate knowing their customers into their business.
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Salesopedia suggests: How well do you know your customers? Sure you’re good
at filling out the contact information on an application or completing the
customer data on your CRM system, but to you really know your customers? Do
they follow sports, if so which sport? Are they Steelers or Patriots fans? Do
they enjoy theater, opera, or do they love jazz?
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A happy customer is one that will spend, spend, and spend! While specific days this year are designated
as Get to Know Your Customers Day – January 17, April 18, July 18 and October
17 – you should take time each day to know your customer throughout the year.
You can gain valuable insight into theirs and your business and strengthen
profitable business relationships.
Customers are the backbone (and reason) for all businesses. Without a healthy clientele, there would be
no business. Take the time to know who
come to your establishment on this day and every day.
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‘Actions
speak louder than words!’ We have all
heard this old expression and it is as important today as it was a hundred
years ago. The foundations of any good relationship are based upon these key
tenets: Honesty, Respect, Integrity, and Trust!
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In closing, please visit The Dogs Bakery blog site – an excellent
example of knowing your customer and letting them know how important and
special they are.
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References and Links:
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