Wednesday, August 1, 2012

World Breastfeeding Week


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By Diane Forrest, RN

Recently there was a picture of two military mother’s breastfeeding their children in uniform.  This picture stirred up alot of attention on the web.  The question was, should they be photographed in uniform breastfeeding?  There were many opinions floating about.  Some say breastfeeding is a natural thing, some say it wasn't proper to be photographed in uniform, and there are others who say, breastfeeding should be done in private, or covered up.  The one thing that most can agree on is that breastfeeding is best for the infant.  It provides the proper nutrients, antibodies, it’s at the proper temperature, and is always available.

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This week is World Breastfeeding Week.  The World Alliance for Breastfeeding Action (WABA) was formed in 1991 to act on the Innocent Declaration (1990) to protect, promote and support breastfeeding. As part of its action plan to facilitate and strengthen social mobilization for breastfeeding, WABA envisioned a global unifying breastfeeding promotion strategy. A day dedicated to breastfeeding was suggested to be marked in the calendar of international events. The idea of a day's celebration was later turned into a week.

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The first World Breastfeeding Week campaign on the Baby-Friendly Hospital Initiative (BFHI) was launched on 1 August 1992 to commemorate the adoption of the Innocent Declaration. WABA organizes WBW every year from 1 - 7 August as an opportunity for groups worldwide to take specific actions that will raise public awareness about breastfeeding and reap support for it.
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This year celebrates 20 years since the start of WABA.  Some of the things that will be going on this week is looking back, to see how much the organization has grown and how much education they have provided to mothers and others to eliminate the stigma of breastfeeding.   They also want to continue education the public on the positive aspects of breastfeeding.  To learn what you can do and how you can help...visit this site:  http://worldbreastfeedingweek.org/

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