Thursday, January 17, 2013

Get to know your Customer Day – January 17th


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By Terry Orr

Last July, I wrote my first article on this subject – background information, different personal styles, and good examples of successful business people.  Today we will share how others incorporate knowing their customers into their business.
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Salesopedia suggests: How well do you know your customers? Sure you’re good at filling out the contact information on an application or completing the customer data on your CRM system, but to you really know your customers? Do they follow sports, if so which sport? Are they Steelers or Patriots fans? Do they enjoy theater, opera, or do they love jazz?
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A happy customer is one that will spend, spend, and spend!  While specific days this year are designated as Get to Know Your Customers Day – January 17, April 18, July 18 and October 17 – you should take time each day to know your customer throughout the year. You can gain valuable insight into theirs and your business and strengthen profitable business relationships.  Customers are the backbone (and reason) for all businesses.  Without a healthy clientele, there would be no business.  Take the time to know who come to your establishment on this day and every day.
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‘Actions speak louder than words!’  We have all heard this old expression and it is as important today as it was a hundred years ago. The foundations of any good relationship are based upon these key tenets: Honesty, Respect, Integrity, and Trust!
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In closing, please visit The Dogs Bakery blog site – an excellent example of knowing your customer and letting them know how important and special they are.
Three Dog Bakery


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